Now that you have your website up and running, it’s time to plan your social media strategy that’s effective but won’t take you too many hours to implement.
Remember that your aim is to make your local audience engage in your social media pages, you’re not trying to sell a product nationwide. Also, think first which social media platforms is your target market (that is the potential students you’re looking for a specific class) using nowadays. If for example, you’re looking for elderly women for a restorative yoga class, they might not even know how to use a computer, let alone have a Facebook account. On the other hand, if you’re looking for middle-aged executive women for a hot power yoga class, they will most likely use all social media platforms.
It’s your choice if you want to do your social media marketing easily and cheaply yourself, or go all the way by hiring a social media marketing expert, but to tell you the truth, I hardly use social media to promote my own Home Yoga Studio, as I prefer to focus on word-of-mouth, Google ranking and street signing.
Nevertheless, social media can boost the promotion of your Home Yoga Studio especially on the first weeks after opening.
It would take too long to explain how all the social media strategy machinery works – you can find everything you need to learn online – so this will just address the basics to get you started.
You can start designing your Home Yoga Studio Facebook page. Then you can link your Home Yoga Studio website with your Home Yoga Studio Facebook page – using a simple widget on WordPress to do this. By linking your website and your Facebook page, visitors will be able to explore both in just one click. Here’s how you link them: https://en.support.wordpress.com/menus/social-links-menu/
Then you can start Home Yoga Studio Facebook page with comments, likes and shares amongst your Facebook friends. Just be careful not to overwhelm your friends. The recommended frequency to post on Facebook is 5-10 times per week – too many comments about how great your studio looks and every details you’ve added to the decoration can easily backfire by making your friends lose interest.
So stick with important information such as:
- Current timetable or added changes
- Class times reminders
- Answers to questions by your audience
- Something meaningful that happened during a class (for example, once I had a pregnant student whose water broke during one of my classes, or another student ????
- Meaningful/inspiring (or even funny but respectful) quotes, memes or videos
Once you get the hang of this, you might want to do some Facebook ads (you can schedule them to launch on a specific time, instead of launching them manually). There’s free Facebook ads and there’s paid Facebook ads (for less than US$100 per month) that you can produce to reach your specific market, for example: men and women from 18-50 years old living in your area who have searched Yoga classes in the last month.
These are choices of how to do a free Facebook ad:
All you need to know about paid Facebook ads is here: https://www.facebook.com/business
Twitter is in my opinion the less effective and the more time-consuming social media platform to promote your Home Yoga Studio in particular. The recommended frequency to post on Twitter is more than five per day, and the recommended time to respond to a question from your audience is less than one hour.
Therefore, you can create your Home Yoga Studio Twitter account and use Twitter to share links of ads or content that you created on your other social media platforms. You can even link your Home Yoga Studio Facebook page with your Home Yoga Studio Twitter account. You can learn how to do it here: https://support.twitter.com/articles/31113
Again, keep your tweets simple and meaningful, don’t overwhelm your audience. Two tweets per day is more than enough, and there’s tools like Buffer or HootSuite that schedule your tweets without you doing it manually.
All you need to know about Twitter marketing is here: https://marketing.twitter.com/en.html
Instagram, Google +, Pinterest, LinkedIn, etc.
The social media world is constantly expanding, and there’s too much information out there to condense it all in this document. Therefore, here’s a list of things to do before starting a social media promotion campaign for your Home Yoga Studio:
- Know your target market and which social media do they use.
- Make a SWOT (strengths, weaknesses, opportunities and threats) analysis of a social media marketing campaign for your Home Yoga Studio to know if it’s worth spending money and/or how much of your time.
- Once you know which social media sites you want to use, learn as much as possible about them. All these sites have available all the information and support to run a social media campaign.
Great tips for your Social Media
- Always write quality content – forget about quantity and focus on quality. Nowadays, Google ranks your website according to ‘authority content’, so make 30% of your content about promoting your studio, and the other 70% about content that is beneficial to your students and community. Educate and even entertain!
- Always engage with your yoga community – write in their own language, respond to their questions wisely and amicably, and always keep the communication open between you and your followers.
- Use as many types of content as you can – your audience may prefer different things, some like blogs, others prefer videos, photos, memes, audio or quotes, etc. and remember to keep a good balance of everything so your followers don’t get tired of one thing in particular.
- Repeat what’s working – if you’re doing great with your social media strategy, keep doing it!
Other helpful online articles: