It’s time to decide exactly what are you going to sell.
You have now defined your target market, your niche, your passion, so it’s time to put a name to your products (services).
To find the ideal name for your classes you will need:
Who is this class for?
Now that you have found your target market, you will need to cater for it, remember there are different people within your market, so you can actually divide them into groups and give each group exactly what they need.
Here are a few ideas of different groups:
- Gender: Men, women, kids, seniors
- Age: kids, seniors, mums & bubs
- Health: people with disabilities, pregnant women…
What style of Yoga?
This depends on you preference and your training:
- Bikram: I only put this option here because it exists, however, you will not be able to teach this from home and without the franchise, however, you could offer ‘Bikram style’ yoga.
- Hot yoga
- Yin yoga
- Power flow yoga
- Slow paced yoga
- Wall yoga, etc.
What level does your student need to have?
Do they need to know a specific sequence? Like Ashtanga Primary Series?
How long are your classes going to last? I know it seems simple, but once you have to put together your timetable, it will be difficult to have different lengths of classes, different starting times, etc.
So be practical, I actually reduced all my classes to 1 hour, that way I run morning classes from 9.30-10.30 am, 6-7 pm, and 7.30 -8.30 pm classes every day of the week. It’s easy to put in a table; easy to explain… and simple.
What will you provide?
Here are a few ideas of things you could provide for your students:
- Yoga mats – some studios charge $1 per mat per class, I actually just provide them for free, I feel it adds to my service. I have eucalyptus oil mixed with water in spray bottles and wipes, for the students to clean their own mats after the class and before the roll the up. Before I did this, the mats stank!
- Cushions – I got some really cheap ones from Kmart and have 30 in the room; they work well for people to sit and to support their neck. Plus you can use them to help in some poses.
- Blankets – not only for warmth but for sitting and adjusting too. Mine are cheap ones from IKEA.
- Bolsters (cylindrical cushions) – they help to support the body in some poses but we use them under the knees to support the back in shavasana.
- Water or herbal tea – I don’t provide water for my students, they bring their own. However, some students have asked for it, this could be an additional income stream. A former teacher of mine used to bring chai and herbal tea for her students after class; this was a great way to break the ice and make them feel at ease and part of a community.
- Hair ties – amazing how many people forget to bring those!
- Band Aids – a full first aid kit is necessary, however band aids are something we use pretty often.
What do they have to bring?
If you don’t want a storm of emails asking the same question, I would be clear from the start on what they need to bring themselves and what you are going to provide. Don’t forget to ask them to wear comfortable clothes, this sounds obvious but some new students are totally clueless about yoga.
Regular students will have their own yoga mats. I have a space in the studio for them to leave them. However, quite often new students don’t understand which are which and will try to use someone else’s so be careful with the mats that are under your care.
Do not forget this important kind of class! All the free time you have can be filled with private classes; there are always people interested in those and willing to pay top dollar for them.
In fact you could offer ONLY private classes at your studio if your space is too small!
I explain more about this in this chapter ‘Private Classes’
I offer two simple workshops that run once a week for 8 weeks:
- Still Mind Meditation Workshop: where I teach people how to establish their own meditation practice.
- Beginners Yoga Workshop: where I teach people everything from etiquette to the basic poses, breathing and meditation techniques so they can feel comfortable to join any yoga class.
Be creative here, see where are your strengths and passions and you can run as many workshops as you like throughout the year. In fact, you can just put them out there and if nobody joins, then you just cancel them. But I believe in them; people are interested in the depth of yoga, which is what makes yoga so special, it’s not just the asana right?
I explain more about this here ‘Events, workshops and Retreats’
I also do events at the studio, some are celebrations, and some are because somebody offers to do something for free, like an aromatherapy session, where they are trying to sell their own products.
Events are great ways of getting to know each other and forming a community. I do not charge for them, but my students and I enjoy them a lot.
More about this here ‘Events, workshops and Retreats’
The products at Yoga for Life
I have 4 different classes at my studio:
- Beginners Hatha Yoga
- Slow Paced Yoga
- Power Flow Yoga
- All Levels Hatha Yoga
Different payment methods:
- 1 month
- 3 months
- 6 months
- 12 months
You could also get recurring payments through PayPal and make people commit for a set amount of months
10 Class passes:
You could offer casual classes for people who only want to try or do not want to commit just yet. However, it’s important to encourage them to commit somehow either with an unlimited or a class pass. I always take some time at the end of the class with the new students and ask them how they felt and how they plan to continue.
It turned out to be quite expensive to accept credit cards for casual classes, so in my studio we just take cash for those classes.
I explain more about this here ‘Pricing and Payment Methods’