I did my own website!
Hmmm… website… a must have now!!! You will have to have a website…
Most people will look for yoga on the internet and you have to be there… they could be just searching for yoga, for meditation, they could be looking for you if they’ve done a class elsewhere and they liked it, maybe someone recommended you but didn’t have the details… the list is endless… 95% of the people will find you through the internet.
So, I was economically challenged when we opened our first studio and could not afford the $400 that other peole were charging for the creation of a website.
What I did, is a bought a book about websites for beginners, writing code! I taught myself and did my own first website… I felt so proud…
No need to write code anymore
However, now it is not so hard. There’s no need to know how write code to have a website, and you can probably to do it on your own. There are so many tools online. My personal favorite is WordPress. It is a blog style of site and it is easy to manipulate and feed and add and change… It has heaps of templates to choose from. Watch my Tutorial ‘3ix Hosting and Domain Name Tutorial’ which can help you get started.
There are many more tools out there, however, WordPress is a favourite because search engines find it easy to ‘crawl’ and therefore your business will start ranking and get more and more views.
You can learn more through my tutorial ‘Installing WordPress on your New Website’ Right after you have it up and running, here’s how you can ‘Login in to Control Panel to Manage your New Website’
Anyway, before you go out spending try it yourself!
Images and photos from the web
You can use images and photos from the Internet, but be very careful of copy writes, make sure that they are not only free but also royalty free. A good website is pixabay.com. I got most of the photos for this site from them I try to use my own photos, now even our phones have really good cameras, whenever we are in a new beautiful place a pose for a photo in a yoga pose. I have also asked my student if I can take photos during our classes, events and workshops. Now I have built a whole range of stock yoga photos for different uses.
Watch my tutorial ‘Download Free and Royalty Free Photos for your Website’
SEO practices and ranking in the search engines
The next thing to learn once you have your website is to start ranking in Google.
The first thing that Google does is make sure that you are a true business with a true service… Make sure that you add the proper tags to everything that you pose (texts, images, photos, videos, titles, etc.) And that the tags are relevant, and true.
Next Google will give you a better ranking if you have support from other sites (they are called backlinks). What this means is that you will need a Facebook page, Instagram, YouTube, Twitter… whatever else you can think of.
Another really good backlinks are online local directories… Find out in your area about yoga associations, directories, council support, newsletters (even school ones), etc. you get the hang of it.
At the beginning I used to pay for them, not anymore, there’s heaps of free ones out there, take your time and find them.
I reckon there’s a minimum of information that you must provide, at least you should have: Home, timetable, prices and contact. However you could also add a blog, an about page with the names and brief of your teachers, media (videos of yoga classes), you could have a gallery of photos, an events, workshops and retreats page, etc.
This is very important! KEEP EVERYTHING UPDATED! Keep track of all your online presence and make sure that your timetable and prices (at least) are current.
My website changes a lot, because now that I know how to do it, whenever I get tired of my online image, I change it!
Anyway… I hope this post helps you some… Namaste.